“My goal for the athletics marketing is for the students to own it and make it theirs.” says Ben Wharton, Director of Athletic Marketing. With a new school year comes the beginning of fall sports, and the athletics marketing department has worked hard to create a way to promote the athletics to Covenant and the surrounding community. The idea began last year with posters and giveaways to draw the fans of Covenant to athletic events, but that was just the beginning.